MARKETNG807
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Marketing Strategy
Subject
MARKETNG
Catalog Number
807
Title
Marketing Strategy
Course Description
Considers in greater depth the process of strategic thinking in marketing. Focus on the strategic-level management of the firm's three customer-related tasks (customer identification and understanding, customer value creation, and customer value delivery) through firm culture, capabilities, and the configuration of firm structure and assets. The purpose is the development of market-based knowledge and skills in order to facilitate marketing strategy design, implementation, and evaluation. This course is for Daytime MBA and Accelerated Daytime MBA students.
Grading Basis
Credit
Consent (Permission Number)
No Special Consent Required
Min Units
3
Max Units
3
Lecture