MARKETNG552Q
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Market Intelligence
Subject
MARKETNG
Catalog Number
552Q
Title
Market Intelligence
Course Description
This course is about gathering, analyzing, and interpreting data about markets and customers. It has been designed for analysts who will be working with customer-generated data, and so is intended for students wanting to go into marketing, consulting, and entrepreneurship. Topics include analyzing data to understand customers and inform marketing decisions; evaluating the quality and usefulness of available data and analyses conducted by others; communicating analysis-based conclusions to colleagues and managers. This course is for MQM: Business Analytics students.
Grading Basis
Credit
Consent (Permission Number)
No Special Consent Required
Min Units
3
Max Units
3
Lecture