MANAGEMT738

This course is designed to do two things. First, to give students a sense of why building a rich understanding of innovation is both exciting and critical to modern managerial practice, and second, to provide a solid grounding in the tools and metrics necessary to manage it in large, established organizations. In particular, there is no 'one best way' to manage innovation -- for example, the tools and metrics appropriate to managing incremental innovation are quite different from those appropriate to managing radical innovation. Taking a management perspective, this course complements approaches in marketing and strategy by focusing on organizational structure and process issues related to innovation in a wide range of multi-national firms. This course is for Daytime MBA and Accelerated Daytime MBA students.

No Special Consent Required